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Apple 贏得多項 2008 IDEA 獎項

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BusinessWeek 在其 IDEA 2008 得主的特別報導中提到,Apple 的產品 iPhone, Macbook AirApple Wireless Keyboard 分別在通訊工具與電腦設備的類別中贏了金牌獎,而 iMac 則贏得了銀牌獎。

The second big trend in 2008 was the return to minimalism and elegance. Apple's (AAPL) gold-winning MacBook Air laptop and iPhone best represented this trend.

報導中也提到,2008 年的設計成果來自全球各地,歐洲得獎者的數目大增、亞洲的快速成長,以及拉丁美洲首次有了相當不錯的表現;總得獎數仍是美國第一 (114),韓國其次 (19),巴西則是第三名 (12):

The globalization of design achievement is evident in the 2008 International Design Excellence Awards (IDEAs). Europe is surging, with its corporations, consultancies, and schools winning substantial numbers of awards. Asia is rising fast, with Japan back in force, joining China and Korea. And, for the first time, Latin America is making a strong impact. While the U.S. held first place, taking 114 IDEAs, Korea came in second, with 19, and Brazil ranked third, with 12.

若想要了解詳細內容,可以參考 2008 International Design Excellence Award 網站或 BusinessWeek 的報導

link 1: The Best Global Design of 2008 (BusinessWeek)
link 2: 2008 International Design Excellence Award (IDSA)

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