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The Apple Blog 提到杜克大學與滑鐵盧大學透過類似視力測驗的方式，對 341 位大學生進行品牌標誌與相關品牌價值的測驗。
Those who had seen the Apple logo came up with more unusual and creative uses for the brick than those who’d seen IBM.
結果是，Apple 的標誌比較會激發特別的想法與創意⋯不知道真的還假的？
link: Want to feel creative? Checkout the Apple Logo (The Apple Blog)
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Comments
Posted by: Simon Kwan Laz on March 21, 2008 10:45 AM